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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to abcprintco.com.

ABC Printing February 12, 2008


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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Idea of
the Week





Because logos say so much.
Idea of the Week
Four Foolproof Ways to Create a Great Company Logo

Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few years to keep them fresh. If your company is considering a logo update, here are some tips to help:
  • Choose a logo that looks good large or small. This will allow for more variety in your ads and other printed materials.

  • Keep it simple. Your logo doesn't have to look fancy to grab attention. Just look at IBM and Apple. Their logos are simple but memorable.

  • Limit yourself to two or three colors of ink. Having too many ink colors in your company's logo will put an unnecessary strain on your printing budget - and might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price.

  • Use standard ink colors. Custom-mixed inks cost more, and many standard ink colors offer just as unique and professional a look as their more expensive, custom-mixed cousins.
For more great logo ideas, visit our print shop. We can help you develop a distinctive logo at an affordable price. If you already have a logo in mind, we can show you how to use it more effectively on your printing.

See more great ideas like this!
Click here to visit the ABC Printing Ideas Collection.

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